Our Team 

Our team is dedicated to delivering top-notch customer service while making the process seamless and efficient. We’re professional, down-to-earth, and committed to finding the right solutions to fit your dealership’s needs. Plus, we love what we do—and we make sure to have fun along the way!

Lou Iacona

MN Metro / Northwest Sales Representative 
(651) 789-2941 
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Lou has been proudly serving dealerships since 1981. After briefly working with a Ford dealership in 1994, he returned to MADA with even greater insight into how MADA can support dealerships more effectively. With decades of experience, Lou is committed to helping your business succeed.

Keith Vos

MN Metro / Southern Sales Representative 
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Born and raised in Green Isle, MN, Keith Vos developed a strong work ethic early on while helping with his family’s construction business. He went on to earn a Management degree from St. John’s University in 2000.

After graduation, Keith planned to work in Perth, Australia, but a last-minute visa retraction forced him to restart his job search. That’s when MADA found him—through Monster.com of all places! Initially seeking interview experience, he quickly discovered his passion for sales and the automotive industry.

Now, with 20 years at MADA, Keith is more committed than ever to supporting dealerships. He values the lasting relationships he’s built and takes pride in being a trusted partner for MADA members.

Outside of work, Keith is an avid outdoorsman who loves hunting, fishing, and spending time at his hunting land near Hackensack, MN. When he’s not in the woods, you’ll likely find him at a concert enjoying live music!

Lou Iacona Jr.

MN Metro / Northeast Sales Representative
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Minnesota Metro Sales Representative: Lou Iaconia Jr. 

Lou Iacona Jr. began his journey with MADA in 2018 as the business cards sales representative. Today, he proudly serves as the sales rep for the Twin Cities/metro area and looks forward to building lasting relationships with dealerships in the region for years to come.

Outside of work, Lou enjoys perfecting his golf game, lifting weights, and exploring new and exciting activities around the Twin Cities. 

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